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Welcome
The 1970. family is a tight-knit community of independent artists passionately dedicated to ensuring every guest feels not just welcomed, but embraced during their visits. Our commitment goes beyond the services we offer – it's a celebration of culture, creativity, and community. With our skill sets and a keen ear for our guests' desires, we aim not only to craft beautiful hair but also to cultivate meaningful connections. From the moment guests step in, we strive to make them feel not just like clients but cherished members of our cultural and creative haven, leaving with a newfound confidence in their unique individuality.
The 1970. Story
In May of 2020,
during a chaotic and inconsistent year, Adrianna initiated a venture into business, along side her two colleagues who played integral
roles in making this venture come to light.
The goal was to create a warm, welcoming space for clients and new stylists. Starting in a small suite, the business rapidly expanded within the building, fostering our now salon family. Recognizing the growing business and strong support, Adrianna's tenacity led 1970. to its own brick-and-mortar space in The Upper Land Park of Sacramento Ca.
Meet The Fam.
The 1970 family, is a collective of independent stylists and aestheticians, each running our own businesses under the 1970 umbrella. Dive deeper into our bios to discover who we are as individuals and see who resonates with you. We look forward to meeting you!
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